Are you targeting niche minorities in the US or Canada?

If yes, then contact us right away! What are you waiting for? lol.

If not, here is some info we'd like to share with you:

"The Asian population grew faster than any other major race group between 2000 and 2010" [US Census Bureau, 2010]

We specialize in targeting South Asians, Asian, Arabs, native Polish, and many other niche cultures. We have become experts at dealing with foreign/international publishers.

"The South Asian population, which would still be the largest visible minority group, could more than double from roughly 1.3 million in 2006 to between 3.2 million and 4.1 million (by 2031)" [Statistics Canada]

Niche minorities in Canada are fastest growing segments, we specialize in targeting them.

“75% of Chinese Canadians and 75% of South Asian Canadians 15+ have used at least one ethnic radio or TV station, or ethnic newspaper in the last seven days. Among Hispanic Canadians, 55% have done so in the last week.” [DC SRG March 16 Release]

The above data can be reasonably extrapolated to include online. If you don't agree, shoot us an email telling us why. Better yet, if you agree, please send us a nice email!

"80% of Canadian Chinese and 78% South Asian consumers say that they find ads by major Canadian companies in their first language in addition to English 'useful' with over 50% finding them 'very useful.'" [New Canadians Hooked on Internet]

We also offer language targeting, but I bet you already figured that out.

These are but a few data points outlining why you should consider, carving out niche minorities, for your media plan. It doesn't cost you anymore to do it, and your customers will thank you for it.

Why talk to Culturity?